In case you haven’t noticed, Amazon, Jeff Bezos’ billion-dollar-making Internet marketplace, has for themselves made a proper name in the world of logistics. In specific, this has to do with the E-Commerce Giant’s means of giving the industry a new set of rules. But will the “Amazon Effect” prove too heavy for long-haul trucking to bear? Who’s to say? As more warehouses and distribution centers come into existence, over-the-road divisions of trucking have valiantly stood their ground, so-to-speak.

In recent years, the Amazon Effect has been causing a decrease in distance.

From the pick-up zone to the drop-off spot, the average owner-operator’s load has always had a considerable length to travel in order to make delivery most sweet. And yet, the decline in miles is most likely tied to the advent of ELDs or electronic logging devices. Per the ELD Mandate, the length of haul is beginning to decline. Mainly because consumers can’t wait to get their goods.

The trend seems to show a shrink in haul length. And with the graphic, there seems to be a sentiment that ties into that phenomenon.

Most owner-operators are willing to go the speed, but not so much for distance.

Yet even as normality beckons it is ever clearer that the pattern of spending has been transformed. One change is well-known: a lift in the level of e-commerce. The other is less familiar. An industry that was supposed to have been annihilated by Amazon has bounced back.