Pininfarina, the Italian design house, has been tapping to design an all-electric pickup truck from the Detroit startup Hercules Electric Vehicles.

Pininfaria Partnership

Dubbed the Alpha is the first vehicle from Hercules. It has been previewing with a few design sketches. There are very few details of this partnership. It has been announcing but it is understood that Pininfarina is going to design the Alpha. In fact, plus many other models for the car manufacturer.

Pininfarina is Premier Designer of Automotive Products

The world’s premier designer of performance and luxury automotive products is Pininfarina. The company has over 90 years of experience designing vehicles for Ferrari, Maserati, and Alfa Romeo. In fact, we wanted to engage the best to create a very unique and differentiated product in our Alpha,” Hercules founder and chief executive James Breyers said in a statement.

Hercules Electric Vehicles has a Experience in the Automotive Industry

Founded in 2018, Hercules Electric Vehicles does plan to start producing the Alpha pickup in 2022. Not a well-known name, Breyer has a lot of experience in the automotive industry. It has worked as a lead propulsion development engineer for the Chevrolet Spark as well as a lead powertrain development engineer for the Chevrolet Volt.

Pininfarina is at top of Electric Mobility

“Pininfarina is at the forefront of electric mobility,” said senior vice president of sales & marketing at Pininfarina, Giuseppe Bonollo, said. “In fact, we will bring to this new venture together with a North American partner. In fact, it is our ability to develop this new design language. It is having in mind both our client’s brand identity. As well as its shared commitment to environmental sustainability.”

Moreover, It is understood that the Hercules Alpha will be basing around the Nissan Titan but will use the company’s own powertrain technology and pump out as much as 1,000 hp.